I'll explain in a second, I'm a long-time admirer of Mark Bittman, the food journalist who recently left The New York Times. So when Bittman announced he was leaving journalism to work for a meal kit startup, I was sad. I would miss him. But the other day when I read the "first installment" of his entrepreneurial journey in Fast Company, my sadness turned to anger.

开始前，请容许笔者解释一下，笔者是Mark Bittman的骨灰级粉丝，但Bittman最近已经离职了纽约时报的美食记者职位了。所以当笔者听到他将从记者生涯转而投入餐具自创公司的消息时，着实让我沮丧了一阵子，我很怀念他写的美食专栏。但后来当我读到他在Fast Company开启企业家之旅的“首次上任”文章时，我的情绪从惋惜转而愤怒。

It's true that Bittman admitted that starting a company is "harder than I thought." (No kidding.) But, even though his new venture has a wonderful mission ("encouraging part-time veganism, supporting sustainable agriculture and, in general, helping build the good food movement"), Bittman is ambivalent about entrepreneurship.

Bittman所认为的“开创新公司比想象中困难”这个说法是对的。（并不是玩笑话。）但是即使他的新企业肩负着多么意义非凡的使命（鼓励部分时间素食主义，支持可持续性农业以及广泛的帮助建立健康食品运动），Bittman的创业精神还是有点自相矛盾的。

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