他并不蠢,那么他为何如此荒谬、狂妄和令人讨厌呢?从《64招》和《至爱品牌》(Lovemarks)都可以发现原因,后者是罗伯茨在2004年所著的一份充斥着“挑衅性观点”的宣言。他在《64招》中狂妄地宣称:“我疯了。你们应该也疯狂起来。我是规则的连环破坏者。我破坏得越多,我就越成功。”
Mr Roberts is a self-styled provocateur in an industry built on attention-grabbing and slogans. There was a hint of professional jealousy in his denigration of Ms Gallop, an all-out provocateur who devoted a Ted conference talk to the prevalence of pornography and its effect on her sex life. She has also done much valuable work in making gender discrimination shameful.
在一个以吸引眼球和广告语为基础的行业里,罗伯茨是一个自封的破坏者。从他对盖洛普的贬损可以看出职业上的嫉妒——后者是真正的破坏者,她针对色情作品的流行以及它对自己性生活的影响做了一次Ted演讲。她还在宣传性别歧视的可耻方面做了大量有价值的工作。
Dismissing the notion that women are treated unequally may be madness but there is method in it. It stems from the most popular current idea in marketing, that of “earned media”. This is the publicity that brands gain from consumers noticing them and expressing loyalty on social media platforms such as Facebook and Twitter, as opposed to the “paid media” of advertising.
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