McDonald's, Burger King, Jack in the Box... These fast food companies have something in common. Can you spot it?
麦当劳、汉堡王、玩偶匣汉堡店……这些快餐公司有一个共同点,你注意到了吗?
Well, besides all being fast food chains... They're all red. And it's not a coincidence. Color is one of the many tactics companies use to connect with customers. And if swearing off fast food wasn't hard enough, those colorful red logos might make it even harder to ignore.
除了都是快餐连锁店之外,它们的标志都是大红色。这可不是巧合。颜色是企业用来和消费者建立联系的多种策略之一。如果说,戒掉快餐很难,那么想要忽略这些鲜艳的红色标志就更难了。
Fast food companies all use the color red heavily in their logos, why? The answer goes back thousands of years.
快餐公司都喜欢在标志上使用大面积的红色,为什么呢?答案要追溯到几千年前了。
The average human can see ten million colors, but red is special. Turns out, it's one of the first colors our ancient ancestors thought important enough to name. Back before alphabets and writing, early human languages were surprisingly... uncolorful. There were words for "black" and "white' and "red" but not much else. In fact, blue didn't show up until thousands of years later in 200 A.D.
普通人能看见1000万种颜色,但红色是很特别的。原来,祖先们命名的第一批重要颜色中就有红色。在字母和书写出现之前,早期人类语言“色彩单调”得让人惊诧。表示颜色的词只有“黑”、“白”和“红”。事实上,直到几千年后,在公元200年才出现了表示“蓝”的词汇。
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