Traditionally, companies have relied on focus groups to get feedback on products that were already in development. With design thinking, potential solutions-products, processes or services-are modeled, often using simple materials like markers and pipe-cleaners, then tested and quickly adjusted based on user feedback.
按照传统方式,企业会依靠对焦点人群的调查来获取对已开发产品的反溃而采用设计思维模式后,企业会将潜在的解决方案──包括产品、流程和服务──制成模型,这些模型通常会使用简单的材料,然后对其进行测试并根据用户反馈快速地进行调整。
The d.school was launched in 2005-one of the first of its kind-with help from a $35 million donation by SAP AG SAP.XE +0.49%co-founder Hasso Plattner, who has said he was inspired to spread the practice after reading a magazine article about global consultancy IDEO, a leader in design thinking.
斯坦福的这家设计学院是于2005年在SAP AG创始人之一哈素·普拉特纳(Hasso Plattner)3,500万美元的资助下创建的,属于最早的一批设计学院。普拉特纳曾表示,他是在杂志上看到一篇关于全球咨询公司IDEO的文章后,受到了启发,遂决定要让更多人了解这种方式。IDEO公司是设计思维方式的倡导者。
Designed to ignite creativity and collaboration, the d.school's interior looks like a preschool playroom for grown-ups: Colorful furniture, open spaces and neon Post-it Notes abound. The school said much of the lay out is for the sake of teamwork, as hard chairs and small tables encourage student groups to remain on their toes and work more closely with each other.
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