Sport is littered with examples of players not trying their best at times in order to win. Swimmers and runners pace themselves. Tennis stars throw sets when they are down in order to save energy. Teams in tournaments know that where they finish in early rounds determines who they face later on. The truth is that fans often watch sportsmen deliberately underperforming.

体育界充斥着运动员为了最终获胜而在某个阶段不愿尽力的事例。游泳和田径选手可能放慢自己的节奏。网球明星在比分落后时可能放弃一局，以节省体力。参加竞标赛的团队明白，他们在最初几个回合的成绩，将决定他们在下一轮比赛中与哪一个队相遇。事实上，体育爱好者们常常看到运动员故意不尽力。

Hence the disgust over four badminton teams “not using one’s best efforts to win at the Olympics is doltish and inconsistent. And the issue extends well beyond sport. If the Chinese, South Korean and Indonesian teams were companies, for example, they would be applauded for eschewing short-term gains to deliver longer-term results. Last week, the Kay Review found that “short-termism is an underlying problem in UK equity markets.

因此，对于四对羽毛球选手在伦敦奥运会上“没有尽力赢得比赛的反感，是愚蠢和不一致的。这个问题远远超出体育的范畴。比如，如果这几对中国、韩国和印尼羽毛球选手是企业，他们将受到赞赏，因为他们为了实现更长期的佳绩而放弃短期收益。上周，约翰·凯的研究得出结论称，“短期主义是英国股市的一个根本问题。

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