A generation ago, Apple ignored the lower end of the desktop computer market, a mistake that nearly killed the company. It doesn't want a repeat in mobile, though Tuesday's new iPad Mini may not be cheap enough to make much of a difference.
二十多年前,苹果公司(Apple)曾忽视了较低端的台式电脑市场,这个错误几乎令该公司毁于一旦。苹果不希望在移动设备市场上重蹈覆辙,不过该公司周二发布的新款iPad Mini可能不够便宜,难以对目前的局面产生太大的影响。
The iPad had a 68% share of the tablet market in the second quarter, estimates Strategy Analytics. But smaller, cheaper tablets like Amazon.com's Kindle Fire, Google's Nexus 7 and Samsung's Galaxy Tab may be starting to eat into the iPad's sales growth.
据市场研究机构Strategy Analytics的估计,今年第二季度,iPad在平板电脑市场上的占有率为68%,但亚马逊(Amazon.com)的Kindle Fire、谷歌(Google)的Nexus 7和三星(Samsung)的Galaxy Tab等尺寸更孝价格更低的平板电脑可能开始侵蚀iPad的销售增长。
During Tuesday's event to unveil the new iPad Mini, chief Tim Cook said Apple a couple of weeks ago surpassed 100 million iPads sold. That implies the company may have sold under 16 million in the quarter ended in September.
在周二举行的新款iPad Mini发布会上,苹果首席执行长库克(Tim Cook)说,苹果的iPad销售量几周前突破了1亿部。这意味着该公司在截至9月份的一个季度可能销售了不到1,600万部iPad。
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