Thirty percent of the people who use miniprograms almost every day live in first-tier cities, and half are third-to-fourth-tier city residents, according to company figures.
据该公司的数据显示,30%的小程序用户生活在一线城市,而50%的人则为三、四线城市居民。
Brands and vendors that adopt miniprograms can offer cash rebates, group-buying options, virtual gift cards and livestreaming services to users.
接入小程序的品牌及供应商,可以为用户提供现金回扣、拼团购、礼品卡和直播服务。
Mogujie, an online shopping community for young women, saw the site's conversion rate -- the percentage of people placing orders from all browsers -- more than double since the introduction of their miniprogram in June.
线上年轻女性购物社区蘑菇街,自去年6月接入小程序后,转化率实现两倍以上增长。转化率是指下单量占总浏览量的比例。
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