凭借Zagat和Frommer's,谷歌有望提供值得信赖的旅行指南和本地商业信息,而方式一是利用专家给出的评级,二是数千名客户的在线评论进行汇总,这也是Yelp.com和TripAdvisor.com等网站的运作方式。
Frommer's is more evidence that Google has grown fonder of professionally produced content. There are other examples: It recently took an equity stake in Machinima Inc., which creates video content mainly for Google's YouTube video site.
收购Frommer's进一步表明,谷歌已经越来越喜欢专业人士制作的内容。在这方面还有其它例子:谷歌前不久入股了Machinima Inc.,后者主要为谷歌旗下YouTube视频网站制作视频内容。
A Google spokeswoman declined to comment.
谷歌发言人拒绝置评。
In addition, Google is investing more than $350 million to help create and market professional-grade videos for YouTube, located on special 'channels,' as the site upgrades its offerings from the simple user-generated videos of its roots.
除此之外,谷歌将投资逾3.5亿美元为YouTube制作并营销专业级视频,以特殊“频道的方式推出,而且,YouTube还对其用户生成视频产品进行了升级。
A separate content effort, though─Google's Knol online encyclopedia, which took contributions from experts─wound down this year as Google CEO Larry Page killed off some underperforming services.
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