分析社交媒体用户态度的机构Digimind调查了十月和十一月Zara的社会反馈。总的来说。推特上有关Zara 的评论中21%是负面的，79%是或正面或中立的。但是工厂事件十一月开始登上媒体，Zara的差评相比十月上升到24%，后来以每周35%的速率不断增加。

“What’s also important to note here is that in general, we are seeing the number of social mentions for Zara overall increase month-over-month and week-over-week, per the timing of the story breaking,” a PR rep for Digimind clarifies. In other words, the sheer amount of negativity toward Zara went up, since there was more discussion about the brand than usual in the weeks following the story.

Digimind的公关代表说：“我们亲眼看到事件爆出来后社会对Zara的反应逐月逐周地增加。”换句话说，是差评增加了，出资讯后有关Zara的谈论越来越多。

Meanwhile, Zara has still not paid the workers the 2.7 million Turkish lira they’re asking for. This amounts to only 0.01% of the net sales that Inditex, Zara’s parent company, made in the first quarter of 2017. It seems that Zara has taken a rather large hit to its brand for a relatively small amount of money.

但是Zara还是没有支付总额达270万里拉的工人工资，这点钱不过是Zara 母公司Inditex集团2017年第一季度净销售额的0.01%。看来Zara要因为这点小钱名声大噪了。

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