因为严重依赖广告,包括资讯集团福克斯电视台在内的无线电视行业在2010年到2010年经济衰退期间受到沉重打击。据研究机构SNL Kagan的数据,美国无线电视广告收入在2006年达到194亿美元的峰值,2011年已降至172亿美元,预计未来几年都不会有什么增长。电视台已经开始从转播其节目的有线电视公司收取费用,但这些费用仍然相对较少,特别是跟广告收入相比。
Fox's cable networks have been the standout, driven both by rising ad revenues and increases in subscription fees. Mr. Nathanson of Nomura Securities expects the cable networks to have annual revenue growth of 11.1% from 2011 to 2014 and even faster rises in operating income.
福克斯有线电视台是佼佼者,不仅广告收入上升,订费也在增加。野村证券的内桑森预计,2011年到2014年有线电视业务的收入将每年增长11.1%,运营收入的增速还会更快。
News Corp's revenues from cable and satellite operators could grow more slowly however if consumers start cutting the TV subscription cord in significant numbers, or if they choose cheaper TV packages without sports channels, says RBC Capital Markets analyst David Bank. He says that along with Walt Disney Co., majority owner of ESPN, News Corp. has the largest exposure of any media conglomerate to sports networks. He estimates News Corp. could lose $240 million of operating income annually if 5% of pay-TV customers switched to the cheapest-available package.
【资讯集团董事会原则上批准公司一分为二】相关文章:
★ 美国外交的困局
★ 数字时代的零售业
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15