Is this another annus horribilis for Akio Toyoda? As president of Toyota Motor, he now has to oversee its biggest single vehicle recall to date of 7.4m vehicles because of a faulty window switch. That comes against a backdrop of falling sales in China, where tensions over islands in the East China Sea have crimped the country’s appetite for Japanese cars.
今年丰田章男(Akio Toyoda)是否又是流年不利?作为丰田汽车(Toyato Motor)的社长,丰田章男现在得要处理公司迄今为止最大规模的一次汽车召回。此次的召回量达到740万辆,原因是车窗开关存在缺陷。此次召回恰逢丰田汽车在华销量出现下滑。东中国海岛屿争端引发的紧张情绪打击了中国民众对日系车的购买意愿。
Even so, remember that the litmus test for recall costs goes something like this: is anyone dead or severely injured? Are the parts in question expensive to replace? Is this a labour-intensive exercise? The answer is no on all counts. As a result, assuming Y1,000 per car for parts and Y2,000 on labour, this round of recalls could cost Toyota a maximum of Y30bn ($380m), according to Credit Suisse estimates. That is barely 1 per cent of average annual operating costs.
即便如此,我们也不能忘记,核定召回成本需要问如下这样的问题:是否造成人员死亡或重伤?问题零部件的更换成本高不高?此次召回的人工成本高不高?这几个问题的答案无一例外都是否定的。因此,据瑞信(Credit Suisse)估算,假定每辆车的零部件更换成本为1000日元、人工成本为2000日元,那么此次召回的总成本可能不会超过300亿日元(合3.8亿美元)。这个数字也就相当于丰田年运营成本的1%。
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