LOS ANGELES, Dec. 2 -- "With good data, everyone can know their audience," said Steven Wolfe Pereira, Chief Marketing Officer (CMO) of Quantcast.
"AR/VR helps build tools for the future," Google's Spotlight Stories Executive Producer, Karen Dufilho, told Xinhua, in the same meeting room.
While Suzy Deering, CMO of eBay, retorted, "and the future is tomorrow."
At the industry summit hosted by Variety in Los Angeles Thursday, industry leaders shared a comprehensive and exciting vision of how AI marketing analytics and AR/VR technologies are impacting on the entertainment industry.
"The industry has changed more in the last 18 months than it had in the previous 18 years," keynote speaker, Les Moonves, Chairman and CEO of CBS, told attendees. "This is the Golden Age of Television. Five years ago we did 25 series. This year, with broadcast and digital combined, we're doing 66. It's really exciting to change how we do business and how we view the world."
Advertising in the Digital-AI Age
"Now we are fishing where the fish are," Kjerstin Beatty, Senior Vice President (SVP) Media of NBC Universal, told Xinhua. "Never before have we been able to tell advertisers: 'I can guarantee you will reach this specific audience demographic.' And with good data, we can."
Multiple experts explained how analytics and data-mining procedures are rocking the advertising and marketing industry and transforming entertainment and the consumer experience.
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