With the help of live-streaming sales, the Thai users of Lazada also continues to grow rapidly.
In March, "LOONNY" became the first Thai store to use live-streaming to sell their clothes on Lazada. Through live-streaming platforms, Nunthapong and Manassawee are engaging with interested buyers virtually face-to-face to buy their clothes immediately.
"The Lazada staff suggested that we try live-streaming sales. Before using the platform, we had a hard time breaking into the online store business because online shopping at the time was not yet popular in Thailand. There were also many competitors around the time. But things changed when we started live-streaming sales," Nunthapong said.
After the initial broadcast, Nunthapong and Manassawee said they were amazed at the result of live-streaming to pitch the clothes they create.
"Live streaming made our work easier. It's better than just showing pictures and videos of the products that you sell online," Nunthapong said.
Before they discovered the magic of live streaming, the two Thai designers said it took them several days to display their clothes online because they need to hire photographers and models, and upload the pictures and videos on their online store.
"Nowadays, we can show our new clothing collection in an hour via live streaming," Nunthapong said.
Nunthapong and Manassawee go on live-streaming once a month to promote their store and the clothes they create. With the help of live-streaming sales, the designers said their sales increase 10 percent to 20 percent every time.
【国内英语资讯:Feature: Chinas e-commerce tech helps Thailand digital economy boom】相关文章:
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