5月3日,阿里巴巴发布了《中国空巢青年图鉴》,数据显示我国的单身空巢青年人数已经超过5000万。
This group consists of singles from 20 to 39 years old. They enjoy shopping online, eating take-away food and ordering on-site services. They watch movies and travel alone.
这群20到39岁之间的空巢青年,喜欢网购,经常点外卖、线上预约服务。他们一个人看电影、一个人旅行。
"The singles usually have more disposable income and tend to focus more on self spending." According to the report "Marketing the single consumers - China 2017", released by British market consulting firm Mintel, 61% of the single consumers are interested in movies and TV shows, followed by travel (56%) and fitness (48%).
“单身人士通常拥有更多的可支配收入,倾向于关注自我和把钱花在自己身上。” 英国市场咨询公司英敏特最新报告《针对单身消费者的营销——中国2017》显示,六成(61%)单身消费者最感兴趣的领域是电影、电视剧,其次是旅行(56%)和运动健身(48%)。
"16% of China’s urban population now lives alone, according to the Boston Consulting Group. The trend has been accompanied by a profound change in people’s perceptions of remaining single: the concept is no longer stigmatized, singles “dine, travel and pursue activities by themselves".
波士顿集团也在其报告中说:“如今中国16%的城市人口独自一人生活。这种趋势还伴随着人们对于保持单身的观念的巨大改变,单身观念不再受鄙夷。这也意味着单身人士会‘自己就餐、自己旅游、自己从事各种活动’”。
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