今年6月,当亚马逊斥资137亿美元收购全食超市、把它残酷无情的线上竞争带到售卖手工面包和有机甘蓝的实体店时,整个世界倒吸了一口气。但中国竞争对手已经走在了前头。电商巨头阿里巴巴于5月收购联华超市集团股份,之前还投资了银泰百货商场。采用与亚马逊类似的重资产运营模式的京东也计划大规模进军实体店。
Alibaba calls the model “new retail”, fusing the physical and online worlds to better please customers try on a frock, buy cat food from the store for later delivery and a rice box to takeaway there and then and ultimately amass more data for itself.
阿里巴巴称这种模式为“新零售”,把实体店和网络世界结合起来,以更好地取悦客户,并最终为自己积累更多数据。顾客可以在店内试穿连衣裙、买猫粮,商家随后送货上门,或点份外卖带走。
What next? 下一个领域?
There are plenty of innovations still to tap or expand. Mobile payments in the US are a fraction of those in China, where the market was worth $8.8tn last year, according to iResearch. Gifting digital money for instance, at Chinese new year is taking hold elsewhere, already adapted in India via Tencent-backed Hike, a New Delhi-based messaging unicorn.
现在还有很多创新有待开发和拓展。美国移动支付市场规模远不及中国,根据艾瑞咨询的数据,去年中国移动支付市场价值8.8万亿美元。比如中国人春节时相互发放的电子红包正走出国门:由腾讯注资的Hike已经在印度推出电子红包服务。Hike总部位于新德里,是一家消息应用独角兽公司。
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