New regulation coming down the road should give a boost to projects like the HAT. In Europe, the (less catchily named) General Data Protection Regulation, as well as proposed new ePrivacy legislation, will mean companies have to be much more transparent about what personal data they hold on their customers or users, and what they do with it. This provides a new opportunity for us to take back control.
即将出台的新法规应该会推动HAT等项目。在欧洲,(名字不怎么吸引人的)《一般数据保护条例》(General Data Protection Regulation),以及拟议的新的电子隐私法,将意味着公司不得不更加公开其持有的客户或用户的个人数据,以及它们用这些数据干什么。这为我们拿回控制权提供了新的机会。
This very opportunity, though, highlights the reasons why it may not be grasped. It is telling that a Google search for “why we should own our data” auto-corrects the search to “why we should own your data”. While customers get outraged when data breaches — at say, TalkTalk or Verizon — seem to hand access to their information to hackers, they are supine when it comes to its original surrender. All of us click on the “Accept terms and conditions” button without the bore of reading them through. There is little push, anywhere in the world, by individuals to demand companies hand them back their personal information. No wonder, then, that Telefónica is relatively unusual in proposing such a step.
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