对于很多公司而言,客户数据的个人性质不一定是最有用的一点。一旦匿名和汇总,数据无法指向具体的个人,但对收集数据以改善或开发产品和服务以回应客户需求的公司仍然有用。
This could provide a possible pathway to future data control that pleases everyone. Several organisations, like CitizenMe or People.io, are working on private accounts that allow individuals or organisations to keep their own data in one place and choose when to share the information with others. The catchily named Hub of All Things, set up a few years ago by academics in the UK, means your personal data can be kept within a database over which you have full control. In future, you will be able to use a HAT to store your words, photos, locations, music and financial transactions — in short, your digital self — and exchange as much, or as little, of this self as you want. Your bank, for example, could be given permission to access your HAT, and to aggregate your data, once anonymised, with others for its own purposes.
这为未来实现让所有人满意的数据控制提供了可能的途径。CitizenMe和People.io等数家机构正在开发私人账户,让个人或组织可以将自己的数据保存在某处,并选择什么时候与他人分享。这种数年前被英国学者创建、名字很吸引人的“万物中心”(Hub of All Things,简称HAT),意味着你的个人数据可以保存在一个你能够完全控制的数据库里。在未来,你将能够使用HAT存储你的文字、相片、位置、音乐和金融交易——简言之数字化的自己——并按照自己心意分享或详或简的数据。例如,你的银行可能获准进入你的HAT,并出于其自身目的将你的匿名后的数据与他人数据汇总。
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2020-09-15
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