好名字不仅对一个人很重要,对一家公司也是同样。近日,一项科学研究发现,投资者对一家初创公司的印象受到公司名字的影响很大,朗朗上口的公司名称往往能获得更多投资。
As if having an awesome product isn't hard enough: A study published in the peer-reviewed academic journal Venture Capital has found that a startup's name can seriously affect how a company is perceived by investors.
拥有一款出色的产品似乎还不够难,同行评议学术期刊《风险资本》上刊登的一项研究发现,一家初创公司的名字会影响投资者对该公司的印象。
Names are easily pronounced, such as Uber and Lyft, are preferred by both early and late stage investors. They tend to be offered more money, whether its through crowd funders, angel investors, VCs or IPO investors.
对初期和后期的投资者来说,朗朗上口的名字是他们的首选,比如Uber和Lyft。不管是众筹者、天使投资人、风投还是IPO投资者,都愿意给这样的公司提供更多资金。
Uniqueness is also virtue, but only with early-stage investors. The study found that since very little is known about a company in the early stages, unique names give the impression there is something special about the company.
与众不同的名字也不错,但是这只是对初期的投资者来说。该研究发现,由于初创公司在初期阶段鲜为人知,独特的名字能给人留下一个特别的印象。
【研究:有个好名字 公司融资更容易】相关文章:
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