The increase was higher than expected, as most industry insiders projected an 8% to 10% rise, factoring in recent economic softening, said Zhou Wei, chief financial officer of Beijing-based ad agency Charm Communications Inc. Business confidence appears strong with financial companies, alcohol producers and other corporations placing high bids, said Mr. Zhou, adding that Chinese liquor makers -- known as white-spirits companies for the drink they make -- were among the highest bidders in market share.

北京广告公司昌荣传播(Charm Communications Inc.)的首席财务长周玮说，这个增幅高于预期，多数业内人士在考虑到近期经济走软的因素之后都给出了增长8%到10%的预期。周玮说，企业信心似乎很充足，金融企业、酿酒公司等都投出了很高的价格。他还说，白酒企业投标额度居前。

The rise signals that companies expect that Chinese consumers will pull out their wallets and propel sales growth. Chinese leaders are also expected in the next year to implement new policies encouraging more consumer spending to help rebalance Beijing's traditional reliance on government spending and big-ticket infrastructure projects for economic growth.

这种增长意味着企业预计中国消费者将放开钱包消费，从而推动销量增长。预计中国领导人还将在明年实施鼓励消费的新政策，帮助摆脱北京一直以来对政府支出和高投入基建项目的依赖，实现经济的再平衡。

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