The survey, commissioned by the Dutch file-sharing company WeTransfer, attests to the perils of this form of groupthink. “In the creative world we hear an awful lot about collaboration, but it seems that while working together is essential to bring an idea to life, it’s not that good for shaping ideas in the first place,” notes Rob Alderson, WeTransfer’s recently departed editor in chief.
荷兰文件共享公司WeTransfer委托开展的这项调查证实了这种集体决策形式的风险。WeTransfer新近刚离职的主编罗伯·阿尔德森指出:“在创意世界里我们听到很多关于合作的言论,但是从调查结果来看,尽管群策群力对于创意的落实很关键,但似乎不是很有利于创意最初的形成。”
WeTransfer’s annual survey of creatives echoes previous research about the need for individual preparation and introspection. “Send people off with the time and space to think properly and the quality of their ideas will probably improve,” Alderson says.
WeTransfer对创意人才的年度调查与先前对于个人准备和反思需求的调查结果不谋而合。阿尔德森说:“让人们有时间和空间充分地思考,这样他们的创意质量才会提高。”
In the instinct to schedule meetings, it appears that we often neglect to give participants a chance to prepare and form their thoughts. It’s a crucial step that was championed by Alex Osborn, the legendary advertising executive who popularized brainstorming. “Osborn repeatedly extolled the virtues of solitude, of time spent far from the distractions of others, as part of his own creative process,” Lila MacLellan from Quartz has noted. “The man who gave us today’s whiteboard-centric chaotic brainstorming ritual placed as much, if not more, faith in the individual imagination.”
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