The metamorphosis of South Korean men from macho to makeup over the last decade or so can be partly explained by fierce competition for jobs, advancement and romance in a society where, as a popular catchphrase puts it, "appearance is power." Women also have a growing expectation that men will take the time and effort to pamper their skin.
Evidence of this new direction in South Korean masculinity is easy to find. In a crowded Seoul cafe, a young woman takes some lipstick out of her purse and casually applies it to her male companion's lips as they talk. At an upscale apartment building, a male security guard watches the lobby from behind a layer of makeup. Korean Air holds annual male makeup classes for its staff at Incheon International Airport.
"I can understand why girls don't like to go outside without makeup — it makes a big difference," said Cho Gil-nam, a tall,stocky 27-year-old insurance fraud investigator in Seoul who starts important days by dabbing on makeup after finishing his multistep morning cleansing and moisturizing routine. He carries a multicolored cosmetics pouch so he can touch up in public bathrooms throughout the day.
(Read by Rosie Tuck. Rosie Tuck is a journalist at the China Daily Website.)
双语资讯
(Agencies)
赵元赫站在自己卧室的镜子前,将一团团黄棕色的粉底均匀地涂抹在他的额头、鼻子、下巴和脸颊上,直到自己的皮肤看上去没有瑕疵。接着他用一只黑色的眉笔把自己的眉毛画得更粗、更黑。
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