菜单成本

When prices are constant over long periods of time, firms benefit in that they don't need to worry about changing the prices for their output.

如果物价在很长一段时间内保持稳定，那么企业是获益的，因为他们不需要改变自己产品的售价。

When prices change over time, on the other hand, firms would ideally like to change their prices in order to keep pace with the general trends in prices, since this would be the profit-maximizing strategy.

而如果物价随时间变动了，企业当然就会想跟随总趋势来提高自己产品的售价，毕竟这是能让利润最大化的策略。

Unfortunately, changing prices is generally not costless, since changing prices requires printing new menus, relabeling items, and so on.

不幸的是，更改价格通常不是没有成本的，因为要改价格需要重印菜单、重新贴标等等。

Firms have to decide whether to operate at a price that is not profit-maximizing or incur the menu costs involved in changing prices.

企业必须决定是继续使用不能使利润最大化的老价格，还是承受更改价格带来的菜单成本。

Either way, firms bear a very real cost of inflation.

不管选哪个，企业都需要为通货膨胀承受货真价实的损失。

Shoeleather Costs

“皮鞋成本”

The term shoe leather costs refer to the figurative cost of replacing shoes more often due to the increase in the number of trips to the bank, but shoe leather costs are a very real phenomenon.

【通货膨胀让民众和企业损失了什么?】相关文章：

★ 抑郁症是一种什么体验？

★ 每日阅读的6大好处

★ 如何让一个男人向你承诺

★ 研究显示,同种疾病女性确诊晚于男性数年

★ 地球未来很“凄惨”？100万个物种正遭受灭绝威胁

★ 每天慢跑几公里有什么好处?

★ 美国专家:皱纹多的中年女性更易骨折

★ 中国男子会喷泪射大字

★ 谢谢你让我成为更好的人

★ 亚马逊的一键购物按钮迎来终结，不再卖了