1.Give direction. Stand in front of the mirror and say, "Here is our future" five times without stuttering. A leader's most important job at any organization is to lay out a road map to the future. If you can't provide that direction, you're a manager -- not a leader. Your vision must be real, substantive, and something people can believe in. Have the guts to make decisions while there's still risk in them.
确定公司运作的方向。站在镜子前,连续5遍不间断地说:“这就是我们公司的未来”。身为任何企业的领导,最重要的工作就是绘制出未来的蓝图。如果你不能为大家指明方向,你就只能算是个经理而不能成为领导人。你所绘制的蓝图必须是现实可行、实质性的,能让人相信是可以实现的。即便是存在风险,你也必须敢于当机立断。
2.Create a culture based on innovation and cooperation. Innovation is about more than designing snazzy products. It's also about improving customer experiences and services.
建立以“勇于创新、精诚合作”为基础的企业文化。创新不仅仅只是设计出更多的时髦产品,它还应包括如何令客户更满意、为客户提供更好的服务等方面。
3.Keep it simple and focused. Identify five key areas that need improvement in your company or division and keep at them until you get them right. Your list might include such things as cost containment, quality, or customer satisfaction. Set tough targets for each one, and hold people accountable for results. Measure, monitor, and review progress on a timely basis and reward results.
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