宣传部副部长刚递交了大量中国电影市场兴兴向荣的数据后,施瓦辛格就空降北京电影节开幕式了。这名皮肤晒得黑黑的67岁动作影星说道,30年前,当他想要全球宣传《野蛮人柯南》的时候,环球影业的执行长们说:他只要去英格兰宣传一下就好了,可能再去去法国和意大利。
“Studio executives now recognize that two-thirds of the money is made overseas, not in America, he said.
“电影制片长的高管们如今发现了,其实票房的2/3来自海外市场,而不是美国本土,他说。
With the Beijing festival now in its fifth year and China’s movie market the No. 2 in the world behind North America, government organizers have sought to lift the event’s profile, professionalism and glamour this year. The opening ceremony, broadcast live in both Mandarin and English, was held at a striking new international convention center in the north of Beijing – never mind that it didn’t actually include a film screening.
北京国际电影节已经举办了5届,而中国的电影市场成为了世界第二大市场,仅次于北美,政府主办方今年力求电影节的盛况、专业度和魅力值都上升一个台阶。开幕仪式全程中英文现场直播,在北京北部的一个引人瞩目的新国际会议中心举办——更不用说还没有包含在内的电影放映式。
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