研究：穿名牌应聘更容易成功_时事_双语阅读-查字典英语网

研究：穿名牌应聘更容易成功

Imagine this: You're interviewing two people for a job. They're equally competent, capable, and qualified—but you can see that one is wearing an outfit from H&M and the other's clothes are clearly from Louis Vuitton. Which candidate will you hire?

想象一下，你正在面试两个能力、资历相当且都非常适合这项工作的人，但是一个人穿着H&M的服装，另一个穿了路易·威登(Louis Vuitton)的服装。你会雇佣哪一个呢?

A new study in the Journal of Business Research suggests you're more likely to choose the latter. Surveying students at a large urban university in Seoul, South Korea, researchers from Yonsei University and Coastal Carolina University examined how we react to others depending on the brands they're wearing. To do so, they tested several scenarios of someone wearing a luxury brand logo, a logo from a non-luxury brand, or no logo. They found that in nearly every situation, people gave preferential treatment to the person wearing the luxury logo.

《商业研究杂志》(The Journal of Business Research)近期一项新研究表明，你更可能会选择后者。来自韩国延世大学(Yonsei University)和卡罗莱纳海岸大学(Coastal Carolina University)的研究者们，对韩国首尔市区大学学生进行了“我们对他人所穿着的不同品牌服装有何不同反应的调查。为了做这项研究，他们测试了几种方案，观察人们对着名牌、着普通品牌和着无牌服饰的人的反应。他们发现几乎在所有情况下，人们都会对穿着名牌服饰的人给予特殊照顾。