Either way, he is at least the second most powerful executive at Apple after Tim Cook, its chiefexecutive. Some regard him as the most powerful, thanks to his symbiotic relationship with thelate Steve Jobs, Apple’s founder, who once described Sir Jonathan as his “spiritual partner.As Mr Cook put it in the official announcement of his new role: “Our reputation for world-class design differentiates Apple from every other company in the world.
无论如何,他现在至少是苹果的第二号人物,仅次于首席执行官蒂姆•库克(Tim Cook)。一些人认为他是头号人物,理由是他与苹果创始人史蒂夫•乔布斯(Steve Jobs)生前亲密无间的关系,后者曾将乔纳森爵士称为自己的“灵魂伴侣。如库克在宣布乔纳森爵士新职位的正式通告中所说:“一流的设计带给我们的口碑,将苹果与世界上所有其他公司区分开来。
Many other companies would like to match Apple by integrating design so deeply into thecreation of new products and services that it outstrips functions such as sales and marketing. Ithas paid off for Apple to the tune of $760bn — its current market capitalisation. Who wouldnot want to mimic that?
许多其他公司想要追赶苹果,它们将设计深深融入新产品和新服务的创造过程中,以至于设计的地位超过了销售、市场等其他功能。这种做法在苹果身上已充分体现出了价值,为苹果带来了7600亿美元的市值。谁不想模仿这样的成功?
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