Good design runs deep. As James Dyson, the British inventor, argued in a recentinterview inthe Financial Times, “If something looks designed on the outside but doesn’t work well, youhate it. It gives design a bad name. Thus, designers have to work from the earliest stages onwhat a product is, and how it will be built, rather than making it look good once it is close tocompletion.
好的设计需要深入产品的诞生过程。如英国发明家詹姆斯•戴森(James Dyson)最近接受英国《金融时报》采访时所说:“如果某样东西外观上看起来经过了精心设计,但使用起来不顺畅,你会感到恼怒。这会让设计蒙上污名。因此,设计师必须从初期就努力搞清楚一件产品是什么,将如何制造出来,而不是在产品接近成形时设法让它有好看的外观。
One of Sir Jonathan’s heroes is Dieter Rams, the designer of Braun products such as shaversand radios. Among Braun’s design mottos is: “Good design is as little design as possible. Thetradition of being low-key and yet elegant, without any distracting details, is evident in the slim,almost austere, aluminium MacBook.
为博朗(Braun)设计过剃须刀和收音机等产品的设计师迪特尔•拉姆斯(Dieter Rams),是乔纳森爵士崇拜的人之一。博朗的设计信条之一就是:“好的设计要尽量不露痕迹。一贯的低调而优雅,没有任何扎眼的细节,这种风格明显体现在简洁、近乎朴素的铝合金机身的MacBook上。
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