Of even greater interest is the vending machines’ ability to deliver earnings. Japan’s largest softdrinks makers — Coca-Cola, Suntory, Kirin and Asahi — are estimated to shift about a third oftheir total domestic volumes through the machines but they derive roughly two-thirds of theirprofits from those sales.
更让人感兴趣的是自动售货机的赚钱能力。据估计,对日本市场最大的软饮生厂商——可口可乐(Coca-Cola)、三得利(Suntory)、麒麟(Kirin)和朝日(Asahi)——而言,其三分之一的国内销量是通过自动售货机实现的,但这部分销量创造了大约三分之二的利润。
“The Chinese have realised that there is a lot going on behind the operation of a successfulvending machine, said Mr Takeda. “It is basically a service business: the machines have to bekept clean, well stocked and have a perfect mechanism. If they take the money and fail to vendjust once, then that destroys their image. The Chinese are keen to understand that side ofthe industry from Japan.
“中国人意识到,一台成功的自动售货机的运行的背后,需要做大量的工作,竹田清昭表示。“这基本来说是一种服务生意:售货机必须保持清洁、要储满商品,还要在操作上特别流畅。如果售货机把钱收走了,但一件商品也吐不出来,那么厂家的名声就被败坏了。中国人特别想从日本方面了解该行业的那一面。
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