Here, in 140 characters or less, is some free advicefor Twitter’s next chief executive: Focus on liveevents. People never tire of gabbing about what’sgoing on right now. Twitter could be the best placefor that. Do it fast.
在这里,我要用不到140个字符,为Twitter的下任首席执行官提供一些免费建议:侧重在实时事件上。人永远不会厌倦谈论当下正在发生的事情。Twitter可能就是最适合进行这种谈论的地方。速度要快。
That may sound a bit simplistic. The news that DickCostolo will resign at the end of this month is sureto elicit a raft of doomsaying commentary about the company. Mr. Costolo, who since 2010has been chief executive of Twitter, the service that lets people post 140-character messages,helped take the company public in 2013 and built it into a Silicon Valley force.
这听起来可能有点过于简单化了。迪克·科斯特罗(Dick Costolo)将在本月底辞职,这个消息一定会引发一些评论,说Twitter末日将至。科斯特洛自2010年以来一直是其首席执行官,在他任内,这个让用户发布140字符信息的服务在2013年上市,并且成为一支硅谷的主要力量。
Along the way, however, Twitter’s audience growth stalled, and its advertising business looks tobe cooling. From afar, Twitter can sometimes look dysfunctional, especially compared with itsrobotically disciplined competitors in the social networking business, among them Facebookand Pinterest, whose fortunes all burn brighter.
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