Twitter的出路打造实时资讯讨论区_时事

Twitter的出路打造实时资讯讨论区

但由于它提供了这么多的用途，Twitter作为一家公司，难以侧重在一个它应该出类拔萃的目标上。缺乏侧重点的问题已严重损害了它在用户、投资者和广告主眼中的形象。给Twitter选择一个目标——并努力实现它——应该成为其下一任首席执行官的主要任务。

Among the many uses that Twitter fulfills as a social network, there is one it is uniquely suitedfor: as a global gathering space for live events. When something goes down in the real world— when a plane crashes, an earthquake strikes, a basketball game gets crazy, or Kanye Westhijacks an awards show — Twitter should aim to become the first and only app that people loadup to comment on the news.

作为一个社交网络，Twitter拥有众多用途，其中有一个用途，没有谁比它更适合：实时事件的全球聚会空间。Twitter的目标应该是：当现实世界中发生什么事情——飞机失事、地震来袭，一场篮球赛打得非常精彩，或者坎耶·韦斯特(Kanye West)抢了一场颁奖晚会的风头——它是人们打开的第一个、也是唯一一个应用，来对资讯发表评论。

We live in an era dominated by time-shifted media. Just about everything worth watching can bewatched later, when it’s more convenient. Even so, many of us find experiencing mediacommunally to be a deeply meaningful experience — much more meaningful than watching itlater. The desire for communal experiences explains why the Super Bowl is still a mega TVevent, why ESPN has grown to become one of the most valuable media properties on theplanet, and why HBO has turned Sunday nights into a marquee time for television.