Twitter的出路打造实时资讯讨论区_时事

Twitter的出路打造实时资讯讨论区

我们生活的这个时代是由时移媒体主导的。一切值得看的东西都可以晚点再看，到方便的时候再看。即便如此，仍然有很多人觉得，共同在媒体上获得体验具有深刻的意义——远远超过晚一点再看。共同体验的愿望，也解释了为什么超级碗仍然是一个大型电视活动，为什么ESPN变成了这个星球上最有价值的媒体之一，为什么HBO让周日晚上成为了一个电视狂欢节。

Twitter is well-positioned to take advantage of this desire. It is already among the best placesonline for consuming news and commentary about live events. It would be ridiculous formany fans of the N.B.A. or of “Scandal to watch TV without having Twitter nearby. Yet thatbehavior still remains a niche. Twitter’s next chief could change that, adding a few simplefeatures that might transform the service into a required accessory for experiencing anythinglive.

Twitter完全有条件去利用这种意愿。在消费实时活动的资讯和评论方面，它已经是最好的网上服务之一。对于很多NBA球迷或《丑闻》(Scandal)的粉丝来看，看电视的时候不打开Twitter是很可笑的事。然而，这种做法尚未成为主流。 Twitter的下一任首席执行官可能会改变这种状况，添加几个简单的功能，让Twitter成为一个体验实时事件必不可少的应用。

How should Twitter do that? Tech journalists and tech investors have spilled thousands oftweets over the years in attempts to account for the general unpopularity of Twitter. ThoughTwitter has brought out an accelerating set of improvements over the last year, it remains apunishingly difficult service to get accustomed to and use. Twitter may be alone among largesocial networks in turning away more people away than it attracts. About 300 million peopleuse it every month, but more than a billion have signed up and quit.