自助业的革新：麦当劳，“配”你所爱_时事

自助业的革新：麦当劳，“配”你所爱

"We need to do something different to change the trajectory of our business we have to stay relevant with our customers," Frost said.

弗罗斯特还表示："我们需要标新立异，从而改变生意轨迹。我们的商业要与顾客相关。"

There is even a new station devoted to preparing the Create Your Taste menu items and with a different look. The items take a little longer to prepare and then they're delivered to your table.

麦当劳甚至还有个新的门店正在筹备"我创我味来"菜单选项，显示的样子也有点不一样。(与排队点餐的食物相比)顾客在自助点餐机上点的那些食物需要更长的时间来准备，然后所点的食物就会被送上餐桌了。

"Yeah, I like that option, too, sit down, maybe do a little reading wait for it to come," Fettner said.

费特纳尔称："对，我也喜欢这种(点餐)选择。也许坐下读会儿书，我就能等到汉堡送上来了。"

But what about that self-ordering kiosk?

但关于自助点餐机的反馈如何呢?

"Little bit of a learning curve, but it's kind of playing with an iPad," said Fettner.

费特纳尔表示："需要学习一下(如何操作)，但这就像是在玩iPad。"

"It's better than standing in line and trying to do it with everybody else. Plus it comes with a nice little basket, it's a little nicer dinning," said David Fowler.