The character early was marketed to young girls with products ranging from dolls to school supplies to backpacks. Sanrio has since expanded the target market to include teenagers and adults with branded products such as purses, luggage and laptops. The Japanese icon last year was worth about $7 billion.
早期,凯蒂猫(Hello Kitty)的形象衍生出了一系列产品,包括玩偶、文具、书包,主要面向少女。此后,三丽鸥公司还将市场受众扩大到青少年和成年人,推出了钱包、行李箱、笔记本电脑等品牌产品。作为日本的标志性卡通形象,去年,凯蒂猫(Hello Kitty)的身价在70亿美元左右。
Vocabulary
bobtail: 短尾猫
symmetrical: 对称分布的
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