首先,富有的中国消费者的品味从珠光宝气转向更加典雅的产品。第二,质量改进帮助新生品牌摆脱了“中国制造的标签,并让这些新生品牌与全球竞争对手看齐。最后,习近平总书记提出的“中国梦激起了人们的爱国情怀。
“Chinese brands are now coming out into their own, said Jean-Baptiste Andriani, academic director for the Shanghai branch of IFA, the Paris fashion and design school.
“中国的品牌正不断得到认可,巴黎时装设计学校IFA上海分校教务总监 Jean-Baptiste Andriani说道。
Some of the Chinese luxury brands and products showing finding appeal with native consumers include The Herborist, Ye Mingzi and Bao Bao Wan.
一些得到本土消费者青睐的中国奢侈品品牌有佰草集,叶明子以及万宝宝。
“Before, people were embarrassed about anything coming out of China. This is no longer the case, said Shaun Rein, author of The End of Copycat China. “Overall it’s an exciting time for Chinese brands. People are looking for a Chinese lifestyle they can aspire to.
《山寨中国的终结》的作者雷小山表示:“之前,中国制造的产品总会让人尴尬。但现在已不是这种情况了。“总的来说,对中国品牌来说,这是激动人心的时刻。现在人们在追求自己渴望的中国生活方式。
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