第一个教训是,当谈到拯救地球时,人们专注于自己能看到的事。在搜索引擎中键入“水泥对环境的影响,你可能会看到整个搜索结果页面上全都是各种指出水泥对环境的影响确实很大(因为水泥的生产过程释放出大量二氧化碳)的学术分析。再键入“瓶装水对环境的影响,搜索结果肯定全都是各种活动团体试图说服你改变生活方式。
This is understandable: I can’t do much about concrete but I can stop drinking bottled water.But being a logical target for campaigners is not the same as being a logical target for policyaction.
这是可以理解的:我对水泥生产无能为力,但我可以停止喝瓶装水。但作为活动人士的目标合乎逻辑,不等于它作为政策行动的目标也合乎逻辑。
The second lesson is that we often struggle to deal with multiple goals. The University ofVermont wanted to reduce the flow of plastic water bottles to landfill but also wanted toencourage students to be healthy. There’s a clear conflict between these goals. Water is ashealthy a drink as you can find, yet that was exactly what the University of Vermont wasbanning from vending machines. Wishful thinking provides a resolution — if everyone justdrank tap water then there would be no problem. But wishful thinking is not an excuse forsetting no priorities.
第二个教训是,我们往往很难同时应对多个目标。佛蒙特大学既想减少需要填埋的塑料水瓶的数量,又想鼓励学生培养健康的生活方式。这两个目标存在明显的矛盾。喝水最健康,但佛蒙特大学恰恰禁止自动售货机出售瓶装水。一厢情愿的思维方式提供了一个答案——如果每个人都干脆喝自来水,问题就解决了。但一厢情愿的思维方式并非放弃设定优先顺序的借口。
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