对于游乐项目和演出节目不足造成的负面影响,迪士尼再清楚不过了。占地极为有限的香港迪士尼乐园于2005年开幕,头六年里一直处于亏损状态,其中部分原因是入园人数低于预期;游客及当地资讯媒体批评那里游乐项目不足。
Disney and the Hong Kong city government, which owns 52 percent of that resort, have sincepoured more than $1 billion into a resort expansion that will stretch into 2017. Last year,Hong Kong Disneyland attracted 7.5 million people — roughly flat compared with 2013 — andgenerated $42.8 million in net profit, a year-over-year increase of 36 percent, according toDisney.
迪士尼和持有该乐园52%股份的香港政府,已投入逾10亿美元用于乐园扩建。扩建工作将持续到2017年。据迪士尼介绍,去年香港迪士尼乐园吸引了750万人——与2013年大致持平——带来了4280万美元的净利润,同比增加36%。
In its announcement Wednesday, Disney said the new resort had more technology andoriginal features than previous parks, including many Chinese features blended into mosaics,gift items, performances and even the huge castle.
在周三发布的方案中,迪士尼称,和之前的迪士尼乐园相比,新乐园体现了更多科技和原创元素,许多镶嵌画、礼物、表演甚至大城堡中,都融入了中国特色。
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