好莱坞大片的中国新宠：时光网_时事

好莱坞大片的中国新宠：时光网

Founded in 2005 in Beijing by Kelvin Hou, a former Microsoft executive, Mtime started as an online listing of movie times, hence the name. Then a film database was built and added. Next came a movie-news service, aggregation of user-submitted reviews, a movie-scoring system and an online ticket service for 3,000 theaters. Now attracting 160 million unique desktop and mobile users a month, according to Mr. Hou, Mtime is effectively Fandango, IMDb, Rotten Tomatoes and Yahoo Movies rolled into one.

2005年，前微软高管侯凯文创立了时光网。网如其名，一开始时光网是电影放映时间列表，之后加入了影片数据库。此后，电影资讯服务、用户评论聚合、电影评分系统和支持3000家影院的在线购票系统被一一加入。目前时光网每月拥有1.6亿来自电脑和手机的独立用户。侯凯文称，它实际上是售票网站Fandango、电影资料库IMDb、影评网站烂番茄和雅虎电影的合体。

And for a fee, Mtime will promote movies through all of these services, helping studios to quickly cover a market they covet but do not yet fully understand.

通过以上所有服务，时光网为电影提供收费宣传，帮助电影公司迅速覆盖它们渴求但并不在行的市场。

Next comes merchandising: Mtime, which counts Fidelity Growth Partners and CBC Capital among its backers, has started designing movie-themed products that are sold on its website and inside Chinese multiplexes. Mtime began opening these “merchandising centers, many in partnership with Wanda Cinemas, China’s largest theater operator, in January. Mr. Hou will have 80 of these centers operating by December.