“Instagram for me is one of the most important social media channels as it is the quickest wayto absorb visual information, however shallow, Ms. Zabludowicz said by email.

“对于我来说，Instagram是最重要的社交媒体渠道，也是吸收视觉信息最快的途径，虽说有点像狼吞虎咽， 扎布卢多维奇在电子邮件中说。

She added, however, that she rarely did any actual commerce directly on the app: “If I amworking with a gallery, prices would normally be discussed by email or telephone, not viaInstagram.

她还说，她很少直接通过这个应用谈生意：“如果我和画廊合作，价格一般可以通过电子邮件或电话谈，而不是通过Instagram。

Ms. Newcome, the Phillips executive, agreed that at least for now, Instagram seemed to beused mostly as a promotional tool, rather than part of “a sales-driven strategy.

菲利普斯的执行官纽康姆同意，至少到现在为止，Instagram似乎主要是一种推广工具，而不是“销售战略的一部分。

“If one of our specialists has a favorite work in an upcoming sale, they’ll certainly ask for us to‘give it a little love on Instagram,’ she said. It’s “a way to create some buzz around a piece.And you never know: you can literally post something on Instagram and a few minutes laterhave someone ask to buy it. These are the legends that have been developing aroundInstagram already.

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