与此同时,我确实在深入研究更加实用,或者说更加传统的谷歌替代品:微软所有的必应(Bing),以前由谷歌运营而现在归于必应的雅虎(Yahoo),雅虎、必应、谷歌和其他引擎的集合品Info.com,还有一些新一点的网站,如DuckDuckGo和IxQuick。IxQuick不记载用户的搜索历史,另外还有Gibiru和Unbubble,不审查结果审查,以及对结果进行编排处理Wolfram Alpha。
They were all too organized, too logical — the results were all the same, with only slight differences in the order of their presentation. It seemed to me that the Search Engine of Tomorow couldn’t be concerned with the best way to find what users were searching for, but with the best way to find what users didn’t even know they were searching for.
不过这些都太过组织化、逻辑化,它们的搜索结果都差不多,仅在展示的顺序上有细微差别。对我来说,未来的搜索引擎不是去搀和着研究什么最好的方式,以知道用户在搜索什么,而是去研究用户自己都不知道他们在搜索的东西。
Among the more entertaining challengers was Bananaslug.com: You type in a word and choose a category — Archetypes, Colors, Emotions — from which the site selects its own word to search in tandem. For instance, I typed in ‘‘Guantánamo’’ and chose the category Jargon Words; the site appended the word ‘‘parse.’’ The results of this collaboration comprised two types of hits: op-eds about the effects of closing the Guantánamo Bay prison and op-eds about the effects of keeping it open. Both sides found the future difficult to parse.
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