After software engineering and financial engineeringcomes linguistic engineering. Google this weekraised its market capitalisation by $25bn by shufflingaround some executive jobs and changing its nameto Alphabet. Who knew that swapping your tiles in agame of corporate Scrabble was worth so much?
搞过了软件工程和金融工程之后,谷歌(Google)又搞起了语言工程。本周谷歌对管理层进行了一些调整,同时将公司名称改成Alphabet,结果市值增加了250亿美元。谁能料到在企业版拼字游戏(Scrabble)中换个名字就能赚这么多呢?
Everyone reads what they want into the new letters. For Larry Page, Google’s restless co-founder, Alphabet means jettisoning the cares of running a corporation and becoming a full-time inventor and venture capitalist, while Sundar Pichai takes the leadership of Google. Foremployees, it brings the hope of more valuable share options. For Wall Street, it spells clarity.
所有人都从这一新名称中看到了他们想要的。对于求新求变的联合创始人拉里椠奇(Larry Page)来说,Alphabet意味着抛下管理企业的烦恼,成为一个全职发明家和风险投资家,谷歌的领导权则交由桑德尔皮查伊(Sundar Pichai)。对于员工而言,Alphabet带来了提高认股权价值的希望。对于华尔街,Alphabet更加清晰明了。
Only governance renegades would invent a structure with one board for Google and Alphabet,the founding triumvirate — Eric Schmidt, Sergey Brin and Mr Page — stacked above Mr Pichai,and Ruth Porat as chief financial officer of both. “Google is not a conventional company, wroteMr Brin and Mr Page in their 2004 founders’ letter, and by heavens they meant it.
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