Mr Livingston said many western social apps did not understand the value of chat as aplatform for other services. But he said Facebook had showed it did understand when it hiredDavid Marcus, former chief executive of PayPal, to lead its work on messaging. Facebook hassince begun integrating payments and conversations with retailers into the FacebookMessenger app.
利文斯顿称,西方很多社交软件并不理解聊天应用作为其他服务的平台的价值。但他称,Facebook聘请了PayPal前首席执行官戴维氠鎚斯(David Marcus)来领导通讯方面的工作,这表明它理解了这一平台的价值。从那之后,Facebook已开始将支付和与零售商交流的功能整合在Facebook Messenger软件中。
However, Mr Livingston said Facebook was no longer the preferred destination of teens. “If youare a retailer going after adults you will use Facebook Messenger but every study out thereshows teenagers don’t like Facebook, they have it but they have it in the same way we all havea driver’s licence, he said.
然而,利文斯顿称,Facebook不再是青少年所青睐的平台。“如果你是以成年人为目标的零售商,你会使用Facebook Messenger,但是所有研究都表明青少年不喜欢Facebook,他们安装了该软件,但是这就像我们所有人都有驾照一样,他称。
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