Ironman had 230,000 racers last year, each one paying between $160 and $600. Assume thatit generated race fees of $100m and perhaps twice that in sponsorships (watches, mattresses,perfume — you name it). The price Wanda paid is still over two times those revenues. Thereare no listed triathlon organisers but Live Nation, a US-based events company, trades at underone times revenues.
去年,23万名选手参加了铁人三项比赛,每人支付费用在160至600美元之间不等。假定这能产生1亿美元的比赛收入,而来自赞助(手表、床垫、香水——凡是你能想到的)的收入也许有这个数的两倍。万达支付的价格仍然超出这些营收的两倍以上。目前世界上还没有一家上市的铁人三项比赛运营商,而总部位于美国的活动推广商Live Nation,市销率也才不到一倍。
So Mr Wang must have big plans for Ironman. The aim is to expand the sport in China, from100 amateur Chinese triathletes to 200,000 by 2025. Infront Sport and a reality TV show willpromote it all. State incentives to raise China’s sport revenues from $10bn to $780bn by 2025will help. Mr Wang knows how to take advantage of Chinese growth — he has also invested inshopping malls, theme parks and hotels often in line with state priorities.
因此,王健林必然对铁人三项有着更远大的计划。他的目标是在中国发展该运动,到2025年,将目前100名业余选手的数量扩大至20万名。盈方体育和一个电视真人秀节目将进行推广。旨在推动中国体育产业规模由目前的100亿美元增加至2025年的7800亿美元的国家激励措施,也将有助于铁人三项的发展。王健林知道如何利用中国增长——他还投资了大型购物中心、主题公园和酒店,往往与国家重点产业步调一致。
【王健林为何爱上铁人三项】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15