Yi, er! Yi, er! Lodge near a Chinese school and youmay find yourself awoken before dawn by yells of “One, two! as bleary-eyed youngsters arecajoled through their morning exercises. Universities feature weekly mandatory runs: studentsshuffle around sports tracks, attired in regular day wear from jeans to denim skirts.
一,二!一,二!如果你租住在一所中国学校旁边,天不亮你就会被一群还睡眼惺忪,被劝导着进行晨练的孩子们“一,二的叫喊声吵醒。在大学里,每周都有必须参加的跑步运动:学生们在跑道上拖着脚跑,身着从牛仔裤到牛仔短裙的日常服饰。
China wants to develop its sports industry, starting with its youth. Even if they do not allchange into tracksuits and trainers to exercise, the sports apparel market will grow. Last year,retail sales of sportswear in the US reached $91bn, Euromonitor says. In China, they werearound a quarter of that. The market researcher expects Chinese growth of nearly one-tenthper annum between 2014-2019, twice the rate forecast for the US.
中国想要发展运动产业,从青少年开始。即使他们锻炼的时候并没有都换上运动服和运动鞋,运动装市场将迎来增长。据欧睿(Euromonitor)的说法,去年美国运动装零售销售额达到910亿美元。中国则约为前者的四分之一。这家市场研究公司预计,在2014年到2019年间,中国市场的年增长率将达到近十分之一,是美国增长率预期的两倍。
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