When you think about it, that’s kind of like the opposite of how insurance works. You’re supposed to get paid when things go wrong, but with SwanLuv, it’s the other way round.
当你考虑到这一点,你会发现,这种商业模式和买保险是截然相反的。如果你买了保险,事情出现差池,你应该得到一笔钱。但SwanLuv公司的模式正好与之相反。
CEO and co-founder Scott Avy says SwanLuv is like a casino for marriages, but the company doesn’t really stand to lose because the odds are 50 percent in their favor. He does want all marriages to succeed, but the statistics clearly show that not all of them will. And that’s what the company is heavily banking on. “It comes back to statistics,” Avy said. “We’ll have the right odds so we’ll be OK. But they won’t be so crazy that no one wants to do it.”
SwanLuv公司总裁斯科特·阿维认为,他们公司就好比一个婚姻赌场,输赢几率均等,他们也不会一直赔钱。他个人希望每桩婚姻都能美满,但数据清楚地显示,结果并不会总是如人所愿。该公司对这一点深信不疑。阿维说道:“用数据来说话,我们是有胜券在握的,我想我们的模式不会有问题的。但这并不是说情侣们没有机会赢,那样的话他们就不会参加了。”
Avy insists that couples can actually stand to gain from the scheme, if they’re confident their relationship will last. It gives them a chance to gamble on themselves, and it also raises an important question: “Should we be getting married if we’re not willing to sign up?”
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