Perhaps more valuable to Disney and DreamWorks, Han has cultivated an influential celebrity brand on Chinese social media. He counts nearly 12 million followers on Weibo and holds the Guinness World Record for most comments on a single Weibo post (the tweet in question concerned British soccer club Manchester United, also wildly popular inChina). His post announcing his Star Wars gig — "I am honored to be the Star Wars ambassador to China, May the Force be with you!" — has been retweeted some 1.5 million times.
也许,迪斯尼和梦工厂更看重的是鹿晗在中国社交媒体上的超高人气。他的微博粉丝近1200万,他有一条个人微博评论破千万,创吉尼斯世界“单条微博评论数”纪录(这是一条关于英国足球俱乐部曼联的微博,该俱乐部在中国很受欢迎)。他的另一条微博——宣布自己成为《星球大战》官方大使:“很荣幸可以成为《星球大战》中国大使,愿原力与你同在!”——已被转发了150万次。
Han's appeal among young female filmgoers may also have been a decisive factor for Disney, as young Chinese women have emerged as an increasingly vital demographic for movie marketers there.
随着中国年轻女性在国内电影消费市场的重要性与日俱增,鹿晗对年轻女影迷的吸引力也是迪斯尼选中他的一个关键因素。
"As a popular young idol, Lu Han is a good fit for our promotional approach for Star Wars," John Hsu, Disney's vp and general manager in China, said (translated from Chinese). "He's also a Star Wars super fan himself. I believe he will do a great job at raising the Chinese audience's anticipation and enthusiasm for The Force Awakens."
【鹿晗任《星战》中国大使 外媒称他为“中国的比伯”】相关文章:
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