Barbie sales fell 14 percent in the most recently reported quarter, with worldwide sales falling every year since 2012.
自2012年起,芭比玩偶在全世界的销量就年年下降。在最近的季报中,芭比销量下降了14%。
Mattel said it will still sell the original 11.5-inch Barbie. The new versions will begin arriving on U.S. shelves in March.
美泰称,公司还会继续销售11.5英寸的芭比。新款芭比将于今年3月登陆美国市场。
Some saluted the new Barbie. Trina Finton, a Hispanic mom from Simi Valley, Calif., who works in tech and once bought herself an engineer Barbie, was “thrilled” to hear about the new looks, especially the curly hair. In the past, when she’s taken her 3-year-old daughter to Target, “I avoid the Barbie aisle. I just don’t want her to feel bad that she can’t see a doll that looks like her.”
也有人很喜欢新款芭比。加州西米谷市的西班牙裔母亲特里娜·芬顿表示,自己听到这个消息“高兴极了”,尤其喜欢新加入的卷发造型。在科技行业工作的她曾给自己买过一个工程师芭比。她表示,自己过去带3岁的女儿逛塔吉特百货时,“总会绕开芭比货架,因为担心女儿看到芭比都跟自己长得不一样时会伤心。”
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