时事资讯:巧克力曲奇女王的创业故事_时事

时事资讯:巧克力曲奇女王的创业故事

Q. Did you work hard to make your cookie stand out?

A. I honestly never had a plan. The chocolate chip cookie was always my specialty. My dad said. 'You can't just have a store selling chocolate chip cookies.' So I made other American things apple pie, cakes and muffins. But the bottom line is that I still make my living off chocolate chip cookies the rest is fluff.

Q. Are you surprised at how many fans you've won?

A. Sometimes it's a little overwhelming! It's rewarding because we're very strict on our quality control. My staff takes tremendous pride in the product. If someone has a complaint, we take it to heart. We try the best we can to stay on top of our game, because there's always someone trying to compete.

Q. How have your marketed your business?

A. When I first got into the wholesale business, I literally went into Manhattan with a shopping bag and walked into stores [like legendary market Balducci's] saying: 'Can I sell some cookies?' We got orders. Then our reputation started to spread. We do a lot in the community, such as donating to fundraisers, and the community has been good to us. As far as celebrities, they just find our products on their own. You get a lot of exposure here in the Hamptons you never know who's coming in or who you're selling to. That's one of the reasons for my success.

Q. How did you grow your business beyond the Hamptons?

A. I have an amazing business manager who's been able to help me reach this level. He meets with distributors, negotiates deals and then we open up territories and start shipping. We do tastings and in-store specials, then we go to another territory and do the same thing.