For Apple, security is also a global marketing strategy. New security measures would not only help the company in its fight with the government, but also reassure investors and customers.
对苹果来说,安全还是一项全球市场战略。新的安全手段不但能帮助公司与政府展开对抗,还能增强投资人和顾客的信心。
“For all of those people who want to have a voice but they’re afraid, we are standing up, and we are standing up for our customers because protecting them we view as our job,” Apple’s chief executive, Timothy D. Cook, said on Wednesday in an interview with ABC News.
“为了那些出于恐惧不敢发声的人,我们决定挺身上前,我们要为用户而战,因为保护他们是我们的职责,”苹果首席执行官蒂莫西·D·库克(Timothy D. Cook)周三在ABC资讯频道(ABC News)接受采访时说。
The company first raised the prospect of a security update last week in a phone call with reporters, who asked why the company would allow firmware — the software at the heart of the iPhone — to be modified without requiring a user password.
安全升级的打算是上周在一次记者电话会议上首次提出的,当时记者问为什么公司可以在不需要用户密码的情况下改动固件——iPhone的核心软件。
One senior executive, speaking on the condition of anonymity, replied that it was safe to bet that security would continue to improve. Separately, a person close to the company, who also spoke on the condition of anonymity, confirmed this week that Apple engineers had begun work on a solution even before the San Bernardino attack. A company spokeswoman declined to comment on what she called rumors and speculation.
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