Ed Cooke, CEO and co-founder of Memrise, has an unusual background for an entrepreneur. Forget business school or years as a consultant, Cooke spent most of his 20s competing in memory championships, winning competitions by performing heroic mental feats like memorizing the order of 16 decks of playing cards in under an hour.

Memrise的创始人兼首席执行官埃德·库克(Ed Cooke)是一个有着不寻常背景的企业家。除去在商业学校上学和当咨询师的年月，库克几乎花了20年参加记忆力锦标赛，以展现英勇的脑力特技在竞赛中赢得胜利，比如在一个小时之内记住16副扑克牌的顺序。

This experience might be well often the beaten path for most business leaders, but it's actually perfect preparation for Cooke's current role. Memrise, if you're not already familiar with it, is an amazing tool to help people learn anything from science facts to a foreign language more quickly using fun associations to make new words or ideas stick (I've used it personally and absolutely endorse it for memorizing new vocabulary especially).

对于大多数商业领袖来说，这种经历太老套了，但是对于库克现在的角色来说确实是个再好不过的准备。Memrise网站，如果你对它还不了解的话，是一个非常神奇的工具，它能帮助人们运用有趣关联来展现新词或者观念导图的方法来学习从科学现象到外语等领域的知识。(我曾经亲自用过，特别赞同用这个工具来记忆单词)。

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