There are many reasons why we buy too much clothing, and affordable pricing is one. But new research also points to other factors that can sneakily influence our shopping behaviors ― and we actually have more control over those causes.Neuroscience research shows that being mentally fatigued can make you an impulsive shopper. Just a day at work can burn out our limited resources of self-control, and nearly turn off the brain areas in charge of evaluating decisions. In other words, the person who walks out of the office and into the shops downstairs is simply not your best version of yourself, and probably shouldn’t be making decisions involving money and future planning.
为什么我们会买这么多衣服,有很多的原因,价格合理是其中一个。但是有新研究表明,有其他的因素潜移默化地影响我们的购买行为,而且事实上我们对这些因素有更多的控制权。神经学研究表明,当我们的大脑疲劳的时候,我们更加容易变成一个冲动消费者。一天的工作就能消耗掉我们那有限的自我控制,管理决策的那部分大脑几乎停止工作。换句话说,那个离开办公室进入楼下商店逛街的人,并不是你最靠谱的一面,最好不要让他做和钱有关的决策或是制定未来的计划。
A team of researchers recently set up a situation in the lab resembling the everyday experience of consumers, in order to examine the effects of normal daily fatigue on making decisions that require some degree of self-control. The researchers wanted to see what fatigue does to the decision-evaluating part of the brain, that wise judge inside your head that says no to beer with friends so you can save money for a bike.
【别在下班后购物,下班后购物智商媲美脑残】相关文章:
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